We believe in a closing environmental gaps in our business. That means we don't just care about reducing landfill from disposable nappies, we also care about what happens when cloth nappies need to be retired. Did you know in the near future, today's cotton insert become tomorrows nappy cover fabric?

Every year in Victoria, there are 76,000 babies born. Per child, 700kg of used disposable nappies go into landfill, each nappy taking 500 years to breakdown. In reality nappies in landfill fossilise.

We believe this is a fantastic opportunity to make a difference to the environment, whether exclusively using cloth nappies or even partially (i.e at home).

Using cloth can be initially daunting due to:

• Effort to wash and dry
• Cost of initial outlay for a sizeable nappy stash